How to Overcome the Challenges of Creating a Website

After a long day of work, the last thing you want to do is deal with the complications of creating the perfect website for your business.

 

You’re good at doing your job, but that doesn’t mean you’re suddenly, a web programmer. Plus, you must consider all the different factors of building a website, from cost to simply the number of pages you need. Even thinking about it can make you a little stressed out. But don’t panic yet, read through this post and I promise you’ll be excited to start working on your website.

 

This guide is going to thoroughly address every problem/question that could arise from creating a website and provide you with the solutions necessary to overcome them.

1.    Who has the time?

We all know the challenge of balancing our time across work, personal life and getting enough sleep. So, don’t feel bad if you don’t have enough time to spend hours designing your website. You have the right to have a life too.

 

To generate a website that will actually help improve your business takes time and focus. You don’t want to just throw together a couple of random pages. It’s essential to take the time ensuring you have valuable content on your website, which means taking up time you don’t have.

 

One solution to this problem is to create deadlines for every task you have. Having this schedule will help reduce the amount of time your website creation is taking up.

 

The much simpler solution is to outsource your website needs. Our company, Office Buggy, spends the time you don’t have to build the website you want and need; ensuring quality content, and a sleek design.

2.    What about the cost?

Cost is the biggest concern of every business. Every month you sit down and budget how much you can spend on your operations. Now, you may be thinking that a website is an extra expense that your business doesn’t need, but websites help improve business.

 

Did you know that 70 to 80 percent of customers have visited a store because of their online experience? It’s important to understand that a website is a part of your operations.

 

Let’s talk solution to this pricing problem. Office Buggy understands the challenge of small businesses wanting a website, but having to save on costs. That’s why we offer affordable pricing starting at $59/month (12 months) or a onetime fee of $600 for a complete website. There truly are no better rates out there for what we do for our customers.

3.    What’s your return on investment?

Real talk, what does a website actually do for your business? Are you just funneling money into a black hole?  Let’s quickly go through the top three benefits.

 

Firstly, a website generates traffic. According to Google’s 2015 data, 50% of customers who conduct online searched on their smartphone go to a store within 24 hours, and nearly 20% make a purchase within a day.

 

Secondly, websites mean professionalism, and professionalism equals trust. Consumers don’t want to search for your business and end up empty handed. They’ll feel betrayed and move on to the next business with a site. By creating a website, you are allowing customers to explore and learn about your business before they even come in, generating a sense of trust.

 

Lastly, a website furthers your branding. You’re essentially advertising without wasting money on advertisement. Within the site, you can include all your social media, which customers will click on after you’ve caught their attention with the site. Having a website also allows your SEO to be optimized meaning when consumers search for your business industry, your business will show up before your competitors.

4.    Current Website isn’t working for you

Maybe your business already has a website, but it’s not driving in the number of customers you were hoping for. There are several possibilities behind this problem.

 

Ask yourself, is your business on Google? On average, 3.5 billion Google searches are made a day, but is your business showing up when searched? It’s crucial to have your SEO done right, so when a potential customer googles your business, it actually shows up.

 

Are you on social media? Having a presence on social media makes it easier for your customers to find and connect with your business. A study done by The Social Habit shows that 53 percent of Americans who follow brands on social platforms are more loyal to those brands. Some major outlets include:

 

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin

 

Is your website up to date? Once you have a website, it’s easy to forget to update it from time to time. But in a society where media is always changing, it’s vital to keep up the appearance of your outlets. You want your website to be appealing to your market and that includes refreshing the site when possible.

The Next Step

In an age where digitalization is at its peak, it’s crucial to have an online presence. People want to see that your business is up to speed, if not ahead of the trends.

 

Now it’s time to get started on your wonderful website. Know that you’re not alone in this; Office Buggy can be your helping hand to create the best website for your business. We offer a free 15-minute consultation for any of your website needs or questions!

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